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Focused More On Results
by Every year, I look at our workplace, and I try to find ways to make a difference at work. Each year the following topics come up: Management needs more training Employees need more training We need...
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Organic Search is Not Dead
by I am tired of the notion that all good search marketing has to be paid. There has been too much emphasis on this idea. The easy way out is to put out some paid ads on Facebook or Google, and you...
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Stop Selling and Start Leading and Focus More on Leading and Presenting
by In 2017, this simple phrase has helped me see a whole new world. There are a lot of salespeople, but few that can lead and present well. A good leader knows his team and brings people together for a...
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See Immediate ROI from this One Action
by A few weeks ago I read a post by Matt Heinz on Linkedin. By the way, this guy posts great information on his blog site, Heinz Marketing. Unsubscribe Today Matt challenged me to look at my email...
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Stepping Away from the News
by In 2018, I am finding that things are changing right before our eyes. People are up in arms about the recent changes in Facebook and the effect it will have on their sites and paid advertising. The...
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Getting Noticed Online – My Attitude Needed to Change
by I’ve read a lot of articles about getting noticed online. I spent the last 10 years looking at this concept. Social media consumed my time. I witnessed many ways to get noticed. Some good ways that...
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Time for a Major Disruption
by Disruption from a Marketing Standpoint Once a quarter, I turn to this topic and think of something “big” I could do to get people’s attention. More thought and effort is needed to make a difference...
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2018 – Getting Ready for the Breakout
by Wow! Wow! Wow! I have talked to some people in 2018, and I have consistently heard that things are moving slowly. From an outside look, yes, I believe things are moving slowly. However, on the...
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Experience Marketing – My new initiative
by People connect better with messages they can relate to and remember. It is all about creating a better experience. People want information that is easily accessible. (Improving website experience)...
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What Does Your Client Experience Look Like?
by Last weekend I “experienced” a U2 Concert. (Experience + Innocence) is the theme of the 2018 Tour. The experience was unmatched by anything I had ever seen at a concert. It was much more than a...
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